Michael Goewey

Closer who codes.

I run operations and tech for a Florida pool builder. Co-Founder of Dealtraq. AI-native builder.

Work

Built · Building · Passion
Built

Pelican Bay Platform

Full lead-to-cash OS for a Florida pool builder.

Lead intake, build estimator, branded proposals, ESIGN/UETA-compliant e-signing, two-way Trello pipeline sync, configuration-aware pricing engine, post-sale cost tracking. Replaced manual quote prep entirely. Runs the business day to day.

Next.jsPrismaTursoVercelTrello APIESIGN/UETA
Loom walkthrough
Building

Dealtraq

B2B SaaS for car dealerships post-funding pipeline.

Co-founded. Tracks deals through Funded, Registered, Inspection, Detailed, Delivered. Real users on production. Currently leading the migration from Base44 to a self-hosted Supabase + React stack with realtime updates and Row Level Security.

ReactViteTailwindshadcn/uiSupabaseStripe
dealtraq.io
Passion Project

FieldFinder

Mobile app to discover and book local sports fields.

A side build that grew out of years coaching youth soccer in the Boston area. Helping coaches, parents, and recreational players find and book fields without the usual phone-tag. Native mobile, location-aware, simple by design.

React NativeExpoTypeScript

About

Ten plus years in B2B and B2C sales (auto retail, fleet, business development, team management). I went back to school for a BBA in Business Administration & Economics and trained in cybersecurity engineering at SecureSet Academy. The technical foundation gave me what I'd been missing my entire sales career: the ability to ship the tools I wished my employers had bought.

Today I run operations and technology at Pelican Bay Pools, co-build Dealtraq, and ship side projects when something keeps me up at night.

The combination is rare on purpose. Most engineers don't sell. Most salespeople don't ship. I do both, and I prefer building software for the operators most teams overlook: trades businesses, dealers, mid-market SMBs that deserve better tools than what they're stuck with.

Skills

Sales & Operations

  • Sales Operations
  • Revenue Operations
  • Solutions Engineering
  • Implementation
  • Customer Onboarding
  • Sales Enablement
  • B2B / B2C Sales
  • CRM (Salesforce, HubSpot, Trello)
  • Sales Process Design
  • Team Leadership

Technical

  • TypeScript
  • React / Next.js
  • Node.js
  • Prisma
  • Supabase
  • Cloudflare Workers
  • Vercel
  • AI / LLM Integration
  • Stripe
  • Tailwind
  • shadcn/ui
  • Git / GitHub

E-Sig & Compliance

  • ESIGN Act
  • Florida UETA
  • Audit-trail design

Domain

  • Trades / Home Services
  • Vertical SaaS
  • Auto Retail
  • SMB Operations
  • Cyber Security (CORE, SecureSet)

Open to work on cool things

Building B2B SaaS for trades, dealers, or SMBs?

I'm taking on a small number of contracts in 2026: operations and technology builds for SMBs and trades-vertical SaaS companies. If your sales-to-cash process is slowing you down, let's talk.

Also hiring

Open to full-time SE / IE / Sales Ops / RevOps roles at vertical SaaS for trades. Remote, $100k+.

Response

Usually within 24 hours.